While their vid is still fresh in your minds, I pulled Olivia and Tyler’s vid proposal and analysis from last year’s CSP blog, so that you might see how they framed their intentions and argument in their own words. You’ll be crafting similar statements to accompany your own remix videos. Enjoy!
In our vidding project we are attempting to portray the conflict between producers and fans. More specifically, we are arguing that while producers continually try to control fan production, fans resist these efforts and believe that once a media text is released to the public, it belongs to them. In essence, fans end up victorious when fighting producers for control of a media text, because their numbers cannot be controlled.
In previous weeks, we have argued over the notion that fan production (specifically, fan fiction) can be considered textual poaching. However, we have also discussed that this kind of poaching allows producers and writers to keep a constant fan base. For example, with Supernatural, the writers and producers have included and acknowledged fan fiction about Sam and Dean in episodes of the television show. This is representative of the fact that they understand the existence of fan fiction and, although they do not condone it, the producers and writers know that there is nothing they can do about it.
Using the Glee mash-up of “Anything Goes” and “Anything You Can Do” we are telling a story of fannish revolt against what we consider to be the old regime of the creators. At the beginning of the song, we plan to show how fans believe that “times have changed”, meaning that producers no longer have as much control over their texts as they once did. This will be accomplished by creating multiple images of organized chaos being assaulted or confined, yet then breaking loose and wreaking havoc. For example, we have clips of the Joker confined to a cell, representing how fans were once closely controlled and their fannish participation suppressed. We also use a clip in which we compare India Jones’ battle with a skilled enemy to the conflict between fans and creators. In the clip, the enemy seems to have the upper hand, but Dr. Jones swiftly defeats his attacker with a simple surprise attack. This serves to represent how this fannish revolt is sudden and unexpected by the creators.
Once we have established this idea of a fannish revolution, we will then include scenes that feature a figure acting as a creator attempting to regain control over fan culture. The back-and-forth singing of “No you can’t” and “Yes I can” is representative of the struggle over the ownership of the text. We plan to include images of actual fighting during this portion of the song, including clips from a lightsaber duel between Darth Vader and Luke, and Leia’s strangling of the domineering Jabba the Hutt with the chains meant to confine her. Are video will end with a scene featuring Buffy the Vampire Slayer screaming and exploding the heads of the Gentlemen who, dressed in suits, serve as a metaphor for the creator of a media text.