The remix video “Feminist Remix – Just your typical prototypes” argues, as the title states, that women are objectified in television. This remix creates its argument about the depiction of women as objects in television by juxtaposing the song “Just a Girl” with many clips of women being objectified in television shows. Although the video is four minutes long, after only about 45 seconds in the viewer gets the gist of this argument. The strength of this argument comes from the repetition of the types of clips being used and the chorus of the song “Just a Girl.”
The most interesting part of this video is the beginning where a series of close-up photos of doll-like futuristic looking women are described as originally “innocent” creatures. The voiceover states that this innocence is lost when our “society [began using] sex to sell.” Along with this message, images of an explosion are shown, which alludes to the disastrous nature of the shift in society’s portrayal of women. The majority of the clips that follow show women in scantily clad clothing being dominated by male figures. Clips are primarily pulled from the shows “The Playboy Club,” “Mad Men,” and “Pan Am.” Using these shows drives the argument further because the women are portrayed as lesser beings even though they are the primary focus in the shows. Some clips are played multiple times, showing the viewer again and again how negatively women are displayed in media. Perhaps, it is no coincidence 2/3 of these shows was quickly canceled. It is also intriguing to note that all of these shows take place in the 1950s-60s. During these times, women were celebrated as homemakers and feminist culture began to form. Both aspects aid in the videos argument; the popular reemergence of this time period on television sheds light on our society’s fascination with the time, and the time period itself alludes to the oppression of women and the birth of feminism. However, the historical aspects of the clip take away from the video’s argument. The argument is lessoned for it becomes difficult to determine whether it is the television show or the time period that is objectifying women.
The song used, “Just a Girl,” by No Doubt describes the stereotypes forced upon women and how, in society, a woman is “just a girl” whose identity does not exist beyond being an object for men. The song is effective because it is sung by a strong female artist, and has a bite to it when played along with the offensively portrayed clips of women.
Through the argument, each clip is transformed into something new. The aura of the clips changes from being the accepted norm of society to being examples of outrage. In their original context, all of the scenes used in this video were moments of drama and entertainment. However, in this remix, the clips illustrate that television’s objectification of women is disgusting and unacceptable.
In terms of our up-coming remix video: something this video shows us is that we should be particularly careful in picking clips, because depending on the context surrounding the clips our argument could either be strengthened or weakened. This video also successfully showed its argument through repetition. However, repetition can sometimes be overwhelming. In order for the argument to be clear and concise, we should make sure everything we do is intentional and find a balance of repetition in the scope of our argument.
“Feminist Remix- Just your typical prototypes” YouTube. YouTube, 3 Dec. 2011. Web. 19 Oct. 2012. <http://www.youtube.com/watch?v=9pyud7Pcm0E>.