Our remix video “The Culture of Fear,” is designed to appeal to the viewer’s emotions through audio and visual tools to argue that they should not be afraid to use copyrighted materials in remix videos or personal media projects. The video is broken up into two parts: the culture of fear and the culture of knowledge and participation.
The culture of fear is a concept drawn from Patricia Aufderheide and Peter Jaszi’s book Reclaiming Fair Use: How to Put Balance Back in the Copyright, and is depicted through a collection of video clips, images, and songs. The video begins with ominous music and news clips about citizens involved in litigation over copyright infringement. Next are images of web news articles which send intimidating messages about copyright law to its readers. We highlight the message through filtered images of copyright-related news articles accompanied by slow, creeping background music, designed to make viewers a bit scared and uncomfortable. The third layer of the culture shows familiar images of copyright warnings that a consumer of media may encounter on a daily basis. These three representations of the culture of fear aim to remind and bring to light the discouraging and intimidating messages that surround copyright law in our media.
The next phase of the video is presented by a quote from Aufderheide and Jaszi’s book and aims to shatter the illusion of fear and inaccessibility when it comes to using copyrighted materials. In this section of the video, we present and encourage the culture of participation and knowledge by showing viewers their rights within the fair use doctrine in United States copyright law. We contrast the culture of fear with uplifting and empowering music and a concise presentation of the fair use doctrine. The purpose of this is to show viewers exactly what rights they have in remixing other people’s work. We send a message in opposition to the news clips and pictures shown in the first part of the video by saying remixing and reusing copyrighted work is a good and legal thing as long as it is done fairly. To display to viewers how it is possible to use copyrighted materials within the fair use doctrine, we present three remix videos that would very likely make a strong argument for fair use. The first clip is use of copyrighted material by a non-profit organization, the second is using the copyrighted material for the new purpose of education, and the final is an example of using a reasonable amount of copyrighted material in a new work. The arrangement of video is meant to be educational as well as somewhat inspirational for other remixes of culture.
Eminem’s song “Not Afraid” plays at the end of the video to reflect the sentiment that the viewer should not be afraid to use copyrighted materials to make new works if they consider the fair use doctrine and apply it appropriately to their works. Our video is video is ultimately designed to bring viewers out of the culture of fear and into an empowered culture of participation according to fair use by presenting them with knowledge of their rights