Goal: Our goal was to show how strict copyright laws are forcing the average consumer to turn to illegal methods as a way of obtaining material. We wanted to do this through the use of entertaining material, hence the remix video. We used clips with important political figures to symbolize the oppressive copyright holders, and clips of consumer perspectives of copyright and of consumer rebellions.
Argument: Our argument was that current copyright laws are too strict and one-sided towards the producer. In our video, we showed how the law continuously presses down on the consumer as they try to go about their daily lives. As a result of the overreaching law, the consumer is forced to use illegal methods to obtain very simple materials. We used contrasting images and sounds in our video to show this struggle between the producer and government and the consumer. We began with videos of Presidents and CEOs of music industries, and then transitioned into consumer rebellion. The consumer rebellion was demonstrated in the rebellion clips and in the public’s personal opinion on copyright law.
Execution: In our remix, in order to express our argument, we compiled a series of videos composed of previous presidents, law enforcement officials, riots, and most importantly, interviews of unhappy consumers. We began our remix video with short clips, which were compiled to show the restrictions of copyright laws and to show the control of corporate industries over consumers. We utilized clips from “President Obama speech today Syria”, “When Copyright Goes Bad”, and “HARDtalk- The Music Industry- Digital Music & Piracy” because the president and John Kennedy, the CEO of the International Federation of the Phonographic Industry, symbolize the controlling music industries or copyright holders. The song “Clique” by Kanye West was integrated into the consumer videos because with the click of the mouse one can illegally download digital media, and “Cops” by Inner Circle was used as a voice over for the law enforcement videos. The clips of Mr. Bean in the train and the clip of Mr. Chow from “The Hangover” emphasize how the consumers mock the copyright law by illegally acquiring digital material, thus showing a rebellious side. In the end, the remix video is transformative because the video present an original argument that attempts to show how consumer rebellions derive from the copyright holder’s control.
The video, “Mr Mondialisation – We Want Your Soul”, argues the control corporate propaganda has on our lives. The propaganda emphasizes the creation of a plastic universe where the public is influenced to meet certain physical standards. The advertisements show certain products that will make the consumers slimmer, more attractive, or more acceptable to society. In this remix video, women, who promote different products, have only a bra and underwear, thus stressing the nation that by purchasing the product, women eventually transform into an erotic model. By having slim models sponsor food products, corporate America controls the diet regime of the women and ultimately alters the lifestyle of the women, who change in order to meet the expectations of society. This video exposes its argument by assimilating the song “We want your soul” into the video. The song represents the point of view of corporate America and stresses the intentions of major industries to control the norms of the public. Models in underclothing, the president’s address to the people, and families using certain electronic products make this video so effective. In this video, families are united by electronic products, and this propaganda creates an idea that the product is essential for family unity and happiness. The clip of the president appears when the song says “You are free to do as we tell you”, automatically expressing the controlling intentions of the manipulative corporate propaganda.
This video is easily transformative because of the length and the number of clips that are used, and the intent of the video. The clips from commercials are reduced in length, meaning that the clip sends an entirely different message than the message of the original clips. The song that plays in the background ensures that the clips retain none of their original meaning, and that the only message the clips send is that from the remix. The video is also made in order to spread awareness of the evils of corporate advertising, and this public awareness places the video under educational and critiquing purposes.
What we liked the most about this video was the fast pace that it has. Every clip is only a few seconds long, which means that the video never gets boring or repetitive. Those clips that are shown multiple times are vital to the message that the video is sending. We realize that we will not be able to get this many clips, but I would still like to keep our clips as short as possible so that the remix video maintains a fast pace. We also liked how at one point in the video, the author changed to black and white clips for about 30 seconds. We thought this sent a message, as well as making the video more interesting. The ending of the video, where the author showed multiple shots in quick succession of a second or less per shot, was very effective. It almost felt like the video was rewinding back to the end, and the message of the video was covered during the rewind because of the now-familiar clips that we see flashed on the screen. This is something that we want to use to end our video.
Works Cited :
“Mr Mondialisation – We Want Your Soul.” YouTube. YouTube, 31 Dec. 2010. Web. 21 Oct. 2012. <http://www.youtube.com/watch?v=lDiIxPO_r6M>.
In his initial video, Rick Perry caused great controversy when he criticized America for letting gays serve in the military. Many disapprove of his political views, and the 800,000 dislikes prove the public’s disapproval of Perry’s political endeavors. This remix video, “Rick Perry-Stronger Parody”, serves to humiliate Rick Perry and to express the wrongness of the statement that he made in his original campaign video.
Because this video uses different background music, actor, scene, and campaign slogan, the remix video falls under fair use. “You are mocking politicians by developing ridiculous versions of their names. This does not involve copyright, and since they are public figures you are free to make fun of them” (Aufderheide and Jaszi 184). The purpose of this video is to entertain the audience and is not used for commercial use. Also, the video has several scenes, which serve to turn Rick Perry against the public, and has several slogans that express the dislike for Rick Perry’s political campaign. This video is transformative because instead of gaining the appreciation of the public the video attempts to turn voters against Perry. The intent is different, and so is the message.
This remix video is also longer than Rick Perry’s original video and doesn’t include clips from the original. Rick Perry’s original video targets families and young voters while the remix video targets audiences that are unaware of Rick Perry’s political views or that already dislike this political figure. This video has a more harsh tone and is more unpleasant than the original video. The video is not used for financial profit; therefore, this video falls under the category of fair use.
Ultimately, this video falls under fair use because it is completely different than Rick Perry’s video. This video doesn’t violate any copyright laws; therefore, it will remain in the internet because of fair use.
Aufderheide, Patricia, and Peter Jaszi. Reclaiming Fair Use: How to Put Balance Back in Copyright. Chicago: University of Chicago, 2011. Print.
“Rick Perry – Stronger (Parody)”.YouTube.com, 21 Dec. 2011,Web. 30 Sept. 201,< http://www.youtube.com/watch?v=mLmY1FY8kn0>
Failing to focus on the importance of the service agreements, consumers like Kyle in South Park’s episode “Humancentipad”, summit to the control of the copyrighter and become the sources of the copyrighter’s abuse. Kyle, who symbolizes present- day youth, decides not to read the service agreements, thus making himself vulnerable to the regulations of the copyrighter. South Park demonstrates that consumers must be cognizant of what they agree to, for copyrighters may not have the consumer’s best interest in mind. Jubilantly stating, “It does email, and web browsing, and it s**ts in Kyle’s mouth?!” (South Park 18:27),Cartmen stresses not only the benefits of the copyrighter’s product but also the consequence of violating the “Terms of Service”. Being a part of a humancentipad experiment may not be one of the consequences, but the copyrighter’s manipulation in the South Park episode validates the reoccurrence of copyrighter’s control over the user. In How the Copyrighted Wars Are Being Fought and Why, William Patry emphasizes the control of big corporate industries through the “push” marketing method. Describing how push marketing “encompasses [the industrie’s] desire to control all aspect of the production”, William stresses the limitations of this method, for the industries ignore the commands and desires of the public and produce material that may or may not suit the users (6). Illustrating the in the South Park video, Apple created a product that they believed to be revolutionary. This product was created without considering the desires of the public, and because the producers did not collaborate with the consumers, Apple represents a push marketing system where consumers are controlled by the industry.
Youtube, like Apple Inc., provides the user with a “Terms of Service” agreement before the legitimate use of the video sharing website. Encouraging the “uploading of an original video to YouTube, or maintaining an original channel on YouTube, to promote Your own business or artistic enterprise;” Youtube encourages users to expand their creativity and restrain from utilization another copyrighted material (Statement 2010). These license agreements serve as a basis for the respect of an owner’s piece of copyrighted material, and discourage the distribution of copyrighted material without the owner’s consent. Youtube represents the pull marketing system, for different producers can collaborate with buyers to create pieces of work that can financially benefit the industry and that can benefit the public as well. Listing the significance of the pull system: “enhanced innovation, increased opportunity for collaboration, relationships with consumers and suppliers”, William contrasts the creative production of the pull system and the obsolete productions of the push method (8).
South Park and William Patry’s How Copyright Wars Are Being Fought and Why provide the consumers a perspective about the intentions of major industries. Whether the intentions are sincere or not, owners demand the respect for their work and demand the proper distribution for their copyrighted material. Consumers can be punished for the illegal purchase of copyrighted material, but these consequences are actions taken by the owner to protect his ideas and material.
“Terms of Service” Youtube. Web. 07 Sept. 2012. <http://www.youtube.com/static?gl=US&template=terms>
Parker, Trey. “The Human CentiPad.” South Park. Viacom Media Networks. 27 Apr. 2011. Television. Transcript.
Patry, William F. Moral Panics and the Copyright Wars. New York: Oxford UP, 2009. Print.