Aufderheide, Patricia, and Peter Jaszi. Reclaiming Fair Use. London: The University of Chicago Press, 2011. Print.
Agentkmedia. “Jewish Style – Official Parody to PSY – GANGNAM STYLE.”YouTube. YouTube, 19 Sept. 2012. Web. 29 Sept. 2012. <http://www.youtube.com/watch?v
Apple’s control of customs is again is satirized in the South Park episode HUMANCENTiPAD, where Kyle Broflovski is kidnaped and used in a experiment by Apple, because he agreed to the terms and agreement, which gave up his rights to Apple.(South Park) While this is obviously an exaggerated scenario, it highlights how major companies control their customers. William Patry explains in his book “Moral Panics and the Copyright Wars” how with push marketing, businesses create products that they want to sell, instead of creating products customers want.(Party 5) When Apple came out with the Iphone, it was in high demand and millions of people were attracted to the phone, even though it was not like anything out in the market then. Apple though made customers want to buy a fully touch screen phone, even when the slide out keyboards were the innovate phones during that time. Apple did not stop there, every year a new Iphone came out people wanted the newer version, although the phone did not ever make dramatic changes. Apple though, used catchy slogans like “The most amazing Iphone yet” and “The first phone to beat the Iphone”.
Companies and their consumers are in a consistent battle of copyright wars. Companies try to control their customers by different marketing strategies, and use of their terms and conditions. Every time a customer agrees to a term and condition they lose certain rights to that company even if the customer does not exactly what it is. Its not about what the people say anymore, its about what the companies decide.
Parker, Trey. “Humancentipad.” South Park. N.d. South Park Studios. South Park Studios. Web. 8 Sept. 2012. <http://www.southparkstudios.com/full-episodes/s15e01-humancentipad>.
Patry, William F. Moral Panics and the Copyright Wars. New York: Oxford UP, 2009. Print.
“Terms and Conditions.” Apple. 08 Sept. 2012.